Minuto Bio
The Essence of Wellness Organic Simplicity
Intuitive Design Meets Organic Essence
The design of Minuto Bio draws inspiration from the timing minute symbol, emphasizing compactness and efficiency. With a focus on reducing waste and enhancing portability, this product is perfect for the gym, travel, or any lifestyle.
Its formulation, simple yet potent, comprises only the essential organic ingredients, a direct result of the expertise and experience of the pharmacists behind its creation.
Minuto Bio embodies the philosophy that big things come in small packages. Deriving its name from 'Minuto', which means both small and meticulous but also minute in Italian, Minuto Bio stands as a testament to living a full and conscious life, condensed into moments of simplicity and organic purity.
This project was an exploration into creating a product that is not just environmentally friendly and organic but also smart, portable, and essential.
Organic, Zero Waste, and Wholeheartedly Yours
Minuto Bio stands out with its commitment to 100% organic ingredients and zero-waste packaging. The project's ethos is captured in the claim 'Tutto per te' or 'All for you,' highlighting the dual message of self-love and the company’s dedication to creating a product that aligns with the values of wellness and environmental care.
Packaging That Tells a Story
The packaging of Minuto Bio breaks new ground in sustainable design. Crafted entirely from recyclable paper, it challenges the norm and encourages users to think creatively about reusing materials.
The campaign #Consapelove, a blend of 'Consapevole' (conscious) and 'love', is a call to action, urging the audience to repurpose the packaging in imaginative ways, enhanced by the playful and distinct illustrations on each product.
Beyond Packaging
The narrative of Minuto Bio extends to vivid advertising animations, billboards, and postcards, each element a piece of the story. These components not only showcase the brand's aesthetic but also reinforce its core message of conscious consumerism and love for oneself and the planet.
A comprehensive link to the full thesis details the journey from concept and naming to digital strategy and market research, providing an in-depth look at the creation of Minuto Bio.
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For: Accademia Cappiello / Farma4
Year: 2020
Where: Firenze
Type: Branding and Strategy
